Zoë Birnbaum

Zoë began her career over 10 years ago in San Francisco’s fast-paced creative scene, working across industries from real estate to fashion to tech. Her multifaceted background includes roles in visual design, product advising, and marketing operations, with companies such as Hewlett-Packard, Wix, and Cushman & Wakefield. These experiences sharpened her ability to lead both high-level brand strategy and detailed creative execution.

At Indigova, Zoë guides clients through a collaborative process that starts with vision and strategy, and leads to bold, cohesive visual systems across digital and physical platforms. Her strengths lie in connecting design with business goals, helping clients clarify their brand purpose, position in the market, and voice, then translating that into compelling identities and experiences that scale.

When she isn't focused on building brands or design systems, Zoë spends her time curating interior spaces, writing making art, meditating, spending time in nature, and diving into philosophy and psychology.