Hi! I'm Zoë

I’m a brand strategist and designer with over a decade of experience working across brand, product, and digital systems.My background spans visual design, UX/UI, and creative direction—shaped by work in fast-paced, complex environments where clarity and execution matter equally. This experience informs a systems-based approach to design that connects strategy, identity, and digital experience into cohesive, scalable solutions.Through Indigova, I work directly with founders and teams to define positioning, design visual identities, and build digital platforms that support real growth.

Each project begins with clarity—aligning vision, business goals, and constraints—before moving into thoughtful, durable design.I take on a limited number of projects at a time, remaining closely involved from early strategy through execution. The goal is work that feels intentional, functions smoothly, and continues to hold as the business evolves.