Zoë Birnbaum

Designer & Creative Director
LinkedIn

With over 8 years of experience spanning brand identity, UI/UX design, and creative direction, Zoë Birnbaum is the founder of Indigova, a purpose-driven design studio that partners with mission-aligned businesses to build meaningful, strategic brands.

Zoë began her career in San Francisco’s fast-paced creative scene, working across industries from real estate to fashion to tech. Her multifaceted background includes roles in visual design, product advising, and marketing operations, with companies such as Hewlett-Packard, Wix, and Cushman & Wakefield. These experiences sharpened her ability to lead both high-level brand strategy and detailed creative execution.

At Indigova, Zoë guides clients through a collaborative process that starts with vision and strategy, and leads to bold, cohesive visual systems across digital and physical platforms. She often collaborates with a curated network of designers, developers, writers, and brand consultants, allowing the studio to scale and adapt while maintaining a hands-on, personal approach..
Her strengths lie in connecting design with business goals, helping clients clarify their brand purpose, position in the market, and voice, then translating that into compelling identities and experiences that scale.

When she isn't focused on building brands or design systems, Zoë spends her time curating interior spaces, writing music, painting, meditating, going to the beach, and diving into philosophy and psychology.

Creative Partners

Alexandra Vieille
Copywriter & Social Media Strategist
LinkedIn

Alexandra Vieille is a versatile copywriter and social media strategist who provides compelling, tailored content for any platform or purpose—ranging from brand messaging and email campaigns to blogs, websites, and social media. With a strong background in marketing strategy and analytics, she combines creative storytelling with data-driven insights to shape brand voices, boost engagement, and drive growth. Whether B2B or B2C, Alexandra’s work is rooted in clarity, consistency, and impact—making her a trusted partner for brands looking to connect meaningfully with their audiences.

Shipon Mainul I.
Developer
LinkedIn

Shipon is a web developer with 5 years of experience turning complex ideas into websites that actually work — and look great doing it. Equal parts designer and problem-solver, he spends most days turning coffee into clean code, clean interfaces, and the occasional all-nighter when inspiration strikes. When he’s not busy making the internet better, he’s probably exploring what else he can build just for fun.

Julia Cannizzaro
Junior Graphic Designer

Julia is a multidisciplinary designer with a passion for visual storytelling, wellness, and intentional living. As a Junior Graphic Designer at Indigova, she brings a fresh, thoughtful perspective to every project - infusing her work with balance, clarity, and creativity. Based in sunny San Diego, Julia is also a certified yoga instructor, drawing inspiration from movement, mindfulness, and nature to inform her design process.

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