Developed a comprehensive UI style guide outlining color schemes, iconography, typography, spacing, padding, responsive layouts, component designs, and interactive states such as hover effects to ensure a consistent and scalable visual language across all digital platforms.
Led the UX/UI redesign of a 60+page website, overhauling the site’s structure and user flow. This included reorganizing content layout, expanding cultural storytelling, and simplifying navigation to deliver an intuitive, seamless user experience that makes project exploration and information access effortless.
Crafted clear, engaging content that complements the design, strengthens brand messaging, and effectively communicates Degenkolb’s expertise and values across the website.
Directed the creative development of animations that enhance storytelling, emphasize key messages, and bring the digital experience to life with dynamic visual elements.
Designed insightful data visualizations including workflow diagrams and carbon reduction graphs, transforming complex data into clear, impactful visuals that support sustainability initiatives and operational transparency.