To empower every employee to feel connected, informed, and equipped—every day.

‍Core Brand Attributes
‍These are the qualities that define how org.co sounds and feels:
‍Helpful – We exist to make your work life smoother. Everything we say should aim to support, guide, or clarify.
‍Human – Even though we’re a platform, we speak like people - approachable, friendly, and warm.
‍Clear – Information should never be a maze. We write with clarity and simplicity.
‍Confident – We know what we’re doing, and we express it with calm confidence - never arrogance.
‍Inclusive – Our voice is for everyone in the company. We welcome all perspectives and strive to be accessible.

Overview
org.co is the internal heartbeat of your company - a centralized platform where employees connect, learn, and stay aligned. It’s more than a tool; it’s a trusted resource that helps teams navigate the organization with clarity. org.co helps employees build connections across departments, understand company structure through a dynamic org chart, and stay on top of the latest resources, policies, and updates that impact their work. Our voice reflects this purpose: to simplify the workday, strengthen internal communication, and ensure everyone - from new hires to seasoned leaders - feels informed, supported, and connected.

‍Voice Attributes
The org.co voice is helpful, human, clear, confident, and inclusive. We aim to make internal information approachable and digestible, no matter the complexity. We sound like a smart, friendly colleague - someone you trust to explain things well, point you in the right direction, and keep you in the loop. Our tone is professional yet conversational, with a focus on being supportive without being overly formal or robotic.

‍Tone and Application
In platform-wide announcements or company updates, our tone is confident, clear, and grounded in value - what’s changing, what’s new, and how it affects the employee. When introducing new resources or tools (such as organizational changes or updated policies), we provide context and break it down simply. For content that helps employees learn the org structure - like the interactive org chart or team overviews - our tone is clear, friendly, and informative, making the company feel more transparent and navigable.

When supporting onboarding, training, or resource discovery, our tone becomes encouraging and practical. We guide users like a helpful peer would - step-by-step, without unnecessary complexity. org.co’s voice in reminders and nudges is gentle and human; we respect people’s time and keep messages concise and polite. When celebrating milestones or spotlighting team efforts, our tone shifts to warm and inclusive - highlighting people over process, and building a sense of shared achievement.

‍Writing Style
We prioritize clarity and natural phrasing, using plain language, active voice, and contractions where appropriate. Our messages are structured to make scanning easy - helping busy employees get what they need quickly. We focus on "you" and "we" language to keep communication personal and relatable. org.co avoids jargon and acronyms unless they are widely understood within the company. Every message aims to inform, guide, or empower - never to overwhelm.

‍Inclusivity and Accessibility
org.co’s voice reflects the diversity of modern workplaces. We use inclusive language that’s free from bias, insider terms, or region-specific references that might exclude. Our tone and phrasing are designed to be understood by all employees, regardless of department, role, or native language. When we write, we consider readability, scannability, and clarity as top priorities.

‍Emotional Range
While org.co’s overall tone is steady and dependable, we allow for emotional depth when appropriate. In moments of recognition, progress, or celebration, our voice becomes more expressive - still professional, but warmer and more personal. In sensitive or complex updates, we aim for transparency and composure, communicating with care and empathy while maintaining clarity.