Custom Non-Alcoholic Cocktails and Bespoke Event Experiences in Southern California Elevate Your Brand with Wellness-Focused Bar Services, Tailored to Impress and Inspire At Good + Bar, we elevate brand activations, influencer events, and corporate gatherings with expertly crafted non-alcoholic beverages - from signature cocktails to refreshing, health-focused options. Partnering with leading brands, we deliver engaging and unforgettable experiences, making us the go-to service for premium alcohol-free events in Southern California.

From custom mock-tails to branded bar setups, we work with industry leaders, event planners, and creatives to deliver innovative, wellness-forward drink experiences that resonate with all audiences. Whether you are hosting a large-scale activation or a curated private event, Good + Bar ensures that every detail enhances your brand, and engages every guest.

Overview
‍At Good + Bar, we create elevated, alcohol-free social experiences that are vibrant, inclusive, and wellness-forward. Understanding our core audience helps us design events, craft messaging, and build community with authenticity and intention.

‍Primary Audience:
Health-conscious, socially aware, and "sober-curious." This group values authenticity, inclusivity, and Instagrammable moments. They're drawn to fresh, trend-forward event concepts with strong aesthetics and social media appeal.

‍Younger Millennials (25–34):
Urban professionals and creatives seeking meaningful connection and nightlife alternatives. Wellness-oriented and open to innovative experiences that fit their lifestyle - think sound baths, mixology with adaptogens, and zero-proof rooftop parties.

‍Older Millennials + Gen X (35–50):
Often parents or professionals who prioritize balance, self-care, and community. They’re looking for high-quality, family-friendly, or intentionally curated experiences that feel grown-up but grounded.

Income
Middle-income earners ($70K–$150K) → Our core audience - values experiences over consumption, seeks high-quality alternatives to traditional social spaces.
‍High-income earners ($150K+) → Key for premium event tiers (e.g., exclusive retreats, brand collaborations).
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‍Lifestyle & Values
‍Values-driven: Our audience aligns with themes of wellness, community, mental clarity, inclusivity, and intentional living.
Interested in experiences that support sobriety or mindful drinking. Mental health and self-development. Connection over consumption. Cultural and creative exploration.
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‍Tone & Positioning → Good + Bar is not about what’s missing - it’s about what’s added.
We don't just remove alcohol; we add clarity, connection, and creativity. Our community isn't defined by abstinence - it’s shaped by presence, intention, and health.