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Product architecture, brand system, and digital platform.
Designing a scalable water product ecosystem - from physical hardware to digital experience.
Designing a scalable water product ecosystem - from physical hardware to digital experience.
CLIENT: Water Source Solutions
INDUSTRY: Water Filtration & Hydration Systems
SCOPE: Brand system • Product architecture • Hardware • UX/UI design • Website design • Marketing • Product naming & content.
ROLE: Creative Director & Lead Designer
WHAT WASN’T WORKING
Product offering was complex and difficult to understand. Physical systems, services, and benefits were fragmented. Existing website did not reflect product quality or scale. No unified system tying together hardware, brand, and digital experience
CORE APPROACH
Instead of treating this as a “website project,” the work focused on designing a coherent product system — one that could scale across physical products, digital touchpoints, and future offerings.
STRATEGIC PRIORITIES
Clarify the product ecosystemCreate a modular brand + UI systemEnsure consistency across physical and digital experiencesMake technical water systems understandable to non-technical users
Shout out to Sarah Kavka at Water Source Solutions for her leadership, creativity, and trust.
Developed a cohesive product naming and classification system to simplify differentiation and support long-term scalability.
Led the end-to-end design of the website experience, including navigation, information architecture, and product workflows.
Structured complex technical information into clear, accessible language that supports customer understanding and decision-making.
Designed supporting sales collateral aligned with the digital system to ensure consistency across marketing and outreach.
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