Developed a cohesive brand identity featuring a custom logo, carefully selected color palette, and typography that reflects the company’s commitment to purity and innovation.
Renamed and refreshed several water filter units and ice machines, creating distinct, memorable product identities that enhance recognition and market appeal.
Designed engaging flyers and sales presentations that effectively communicate product benefits and support the sales team with visually compelling collateral.
Created branded merchandise including hats, t-shirts, and bags, reinforcing brand visibility and fostering customer loyalty through stylish, high-quality items.
Crafted a user-friendly, visually appealing website that showcases the company’s products and services, driving customer engagement and enhancing the online brand presence.
We collaborated with Water Source Solutions to develop a refined product naming system that reinforces their brand promise of advanced technology and uncompromising purity. The goal: to create a family of product names that speaks to the science of filtration while evoking the natural clarity and vitality of water. Drawing inspiration from elemental processes and mineral-rich sources, we named each unit to resonate with both innovation and trust. The result is a cohesive naming system that enhances brand recognition and elevates product perception.
Named after the process of osmosis, The Osmo captures the heart of advanced water purification. Osmosis is not only a core mechanism in filtration but also symbolizes balance and transformation. The name communicates the product’s purpose - delivering filtered, purified water - while evoking a scientific elegance. With its short, memorable form, The Osmo is both technical and approachable, appealing to modern users who value performance and simplicity.
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Cora was named to evoke a sense of warmth, vitality, and quiet strength. Rooted in the Latin cor, meaning “heart,” the name reflects the unit’s role as a central source of hydration and well-being. As a water dispenser, Cora is designed to be both essential and unobtrusive—an everyday fixture that supports health through simplicity and ease. With its elegant presence and dependable performance, Cora brings emotional resonance to a highly functional product.
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The Quartz draws inspiration from the mineral known for its purity, clarity, and resilience. Quartz is often used in filtration systems, making it a natural metaphor for a dispenser built to deliver consistently clean water. The name suggests transparency, strength, and elemental quality - traits that align with the company's high-performance engineering and dedication to sustainability. It also adds a premium feel to the product line, reinforcing quality and trust.
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Simple and instantly recognizable, The Hydro places water at the forefront. Derived from the Greek word hydor (water), it’s a direct, energetic name that highlights the product’s life-sustaining purpose. The minimalism of the name reflects modern design sensibilities, while its strong, active tone speaks to freshness, clarity, and accessibility. The Hydro is a name designed for memorability and mass appeal without sacrificing depth.
To visually convey Water Source Solutions’ cutting-edge technology and commitment to precision, we developed an industrial design sketch style for the brand illustrations. This approach combines technical line work with subtle shading and clean geometry, evoking the detailed craftsmanship behind each filtration unit. The sketches strike a balance between engineering rigor and artistic expression, making complex product features approachable and visually engaging. By using this style, we reinforce the brand’s identity as both innovative and transparent—inviting customers to appreciate the intricate design and quality engineering that powers every unit.
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