Water Source Solutions provides nutrient dense, filtered water.  Sentence about the brand and how incredible it is. Creating a cleaner planet and hydrated people.

What we did from start to finish

Branding

Developed a cohesive brand identity featuring a custom logo, carefully selected color palette, and typography that reflects the company’s commitment to purity and innovation.

Product identity

Renamed and refreshed several water filter units and ice machines, creating distinct, memorable product identities that enhance recognition and market appeal.

Print material

Designed engaging flyers and sales presentations that effectively communicate product benefits and support the sales team with visually compelling collateral.

Merch

Created branded merchandise including hats, t-shirts, and bags, reinforcing brand visibility and fostering customer loyalty through stylish, high-quality items.

Web design

Crafted a user-friendly, visually appealing website that showcases the company’s products and services, driving customer engagement and enhancing the online brand presence.

Product Identity Refresh

We partnered with Water Source Solutions to create a product naming system that reflects their focus on advanced technology and pure water. Inspired by elemental processes and mineral sources, each name blends scientific credibility with a sense of clarity and trust. The result is a cohesive system that strengthens brand recognition and elevates product appeal.

OSMO

Named after the process of osmosis, Osmo conveys advanced purification, balance, and transformation. Its short, scientific name feels both technical and approachable, ideal for modern users who value simplicity and performance.

CORA

Rooted in the Latin word for “heart,” Cora evokes warmth, vitality, and quiet strength. As a central source of hydration, it blends elegance with everyday function, bringing emotional depth to a practical product.

QUARTZ

Inspired by the mineral known for clarity and strength, Quartz suggests purity and resilience. The name reinforces clean design, premium quality, and the engineering behind reliable, sustainable water.

HYDRO

Derived from the Greek for water, Hydro is bold, direct, and easy to remember. Its clean, energetic tone reflects clarity, freshness, and modern simplicity, making it ideal for wide appeal.

Illustrations

To convey Water Source Solutions’ advanced technology and precision, we created brand illustrations in an industrial sketch style. This blend of technical line work, subtle shading, and clean geometry highlights the craftsmanship behind each filtration unit. The style balances engineering detail with visual appeal, reinforcing the brand’s identity as innovative, transparent, and quality-driven.

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